:root{
  --paper:#F7F7F0; --panel:#FFFFFF; --tint:rgba(33,33,38,.05); --ink:#212126; --muted:#575759; --faint:#66666A;
  --blue:#1270B8; --blue-ink:#FFFFFF; --yellow:#FFC003; --stone:#E6E5DA; --sky:#94CFFA; --pill-h:2.4rem;
  --display:"Poppins",Helvetica,Arial,sans-serif; --sans:"Poppins",Helvetica,Arial,sans-serif;
  --f-hero:4.3rem; --f-section:3.25rem; --f-title:1.6rem; --f-body:1rem; --t-label:.72rem;
  --marg:3.4rem; --rhythm:7.9rem;
}
html{font-size:clamp(13px,1.15vw,21px)}
*{box-sizing:border-box}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:var(--t-body,var(--f-body));line-height:1.55;-webkit-font-smoothing:antialiased}
p,h1,h2,h3,h4,ul,blockquote{margin:0}
ul{padding:0;list-style:none}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer}
img{max-width:100%}
[hidden]{display:none!important}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px}
.pad{padding-left:var(--marg);padding-right:var(--marg)}
.label{font-size:var(--t-label);font-weight:500;text-transform:uppercase;letter-spacing:.15em;color:var(--faint)}
.act{display:inline-flex;align-items:center;justify-content:center;min-height:var(--pill-h);padding:0 1.4rem;border:0;border-radius:999px;background:var(--ink);color:var(--paper);font-family:var(--sans);font-size:.8rem;font-weight:500;transition:background .2s}
.act:hover{background:var(--blue);color:#fff}

.bar,.workhead,.d-body,.foot{--s-bg:var(--paper);--s-fg:var(--ink);--s-muted:var(--muted);background:var(--s-bg);color:var(--s-fg)}
.foot{--s-muted:var(--faint)}
.bar{position:sticky;top:0;z-index:20;display:flex;align-items:center;justify-content:space-between;gap:1.5rem;padding-top:1.2rem;padding-bottom:1.2rem}
/* David 24 Sep: the mark about 20% bigger, since the page around it is so quiet */
.wm{display:block;width:76px;flex:none}
.wm svg{display:block;width:100%;height:auto}
.bar-r{display:flex;align-items:center;gap:.5rem}
/* every control on the page is the same lozenge: one height, ends as round as the dot in the mark (David 24 Sep) */
.pill,.barlink{display:inline-flex;align-items:center;justify-content:center;min-height:var(--pill-h);padding:0 1.3rem;border-radius:999px;background:var(--stone);color:var(--ink);font-size:.8rem;font-weight:500;white-space:nowrap;transition:background .2s,color .2s}
.pill:hover,.barlink:hover{background:var(--yellow);color:var(--ink)}
.barlink,.bar .act{white-space:nowrap}
.barlink.to-work{display:none}
@media (max-width:520px){.barlink.to-how{display:none}}
.act-short{display:none}
@media (max-width:520px){.bar .act-long{display:none}.bar .act-short{display:inline}}
.chips{display:flex;flex-wrap:wrap;justify-content:center;gap:.5rem;margin-top:1.4rem}
.chip{display:inline-flex;align-items:center;min-height:2.6rem;padding:0 1.1rem;border-radius:999px;background:rgba(0,0,0,.06);font-size:.85rem;font-weight:500;white-space:nowrap}

.hero,.how,.studies{--s-bg:var(--paper);--s-fg:var(--ink);--s-muted:var(--muted);background:var(--s-bg);color:var(--s-fg)}
.hero{padding-top:calc(var(--rhythm) * .9);padding-bottom:calc(var(--rhythm) * .9);text-align:center;display:grid;justify-items:center}
.hero h1{font-family:var(--display);font-weight:300;font-size:var(--t-section,var(--f-section));line-height:1.18;letter-spacing:-.025em;display:grid;justify-items:center}
.hero h1 .l2{display:inline-flex;align-items:center;gap:.28em}
/* the Alto dot, in the sky blue of the third step */
.hero h1 .dot{display:block;width:.62em;height:.62em;border-radius:50%;background:var(--sky);flex:none}
.subline{margin-top:2.4rem;color:var(--s-muted);font-size:var(--t-body,var(--f-body));line-height:1.6;max-width:62ch;text-wrap:balance}

.how{padding-bottom:var(--rhythm)}
.how-top{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);align-items:center;gap:1rem;border-top:1px solid rgba(33,33,38,.3);padding-top:1.9rem;margin-bottom:2.6rem}
.how-top .pill{justify-self:start}
.how .how-top h2{font-family:var(--sans);font-size:1rem;font-weight:400;letter-spacing:0;line-height:1.3;margin:0;text-align:center}

/* the laptop: drawn, so it scales with the page; its screen is 1440 x 936, the shape the films are made at */
.laptop{width:min(100%,56rem);max-width:100%;margin:0 auto}
.lap-lid{position:relative;margin:0 6%;background:#0B0B0C;border-radius:1.3rem 1.3rem .35rem .35rem;padding:2.3% 2.3% 2.9%;box-shadow:inset 0 0 0 2px #2A2A2E,0 0 0 1px #A7A7AD}
.lap-cam{position:absolute;top:1%;left:50%;width:.36rem;height:.36rem;border-radius:50%;background:#26262B;transform:translateX(-50%)}
.lap-scr{position:relative;aspect-ratio:1440/936;background:#000;overflow:hidden;border-radius:.2rem}
.lap-video{display:block;width:100%;height:100%;object-fit:cover;background:#000}
.lap-empty{position:absolute;inset:0;display:grid;place-items:center;background:#111113}
.lap-empty span{width:1.2rem;height:1.2rem;border-radius:50%;background:var(--sky);opacity:.6}
.lap-base{position:relative;height:1.1rem;background:linear-gradient(#E6E6E9,#BDBDC3 50%,#8E8E95);border-radius:.2rem .2rem 1.4rem 1.4rem / .2rem .2rem .8rem .8rem;box-shadow:0 22px 30px -20px rgba(20,20,30,.55)}
.lap-base span{position:absolute;left:50%;top:0;width:15%;height:48%;transform:translateX(-50%);background:linear-gradient(#A3A3A9,#CBCBD0);border-radius:0 0 .7rem .7rem}

/* four tabs, one size: the size of the longest (David 24 Sep). None is lit while the overview plays */
.tabs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:.45rem;width:max-content;max-width:100%;margin:2.2rem auto 0}
.tab{border:0;border-radius:999px;background:var(--stone);min-height:var(--pill-h);padding:0 1.4rem;font-family:var(--sans);font-size:.8rem;font-weight:500;color:var(--ink);white-space:nowrap;transition:background .2s}
.tab:hover,.tab[aria-pressed="true"]{background:var(--yellow)}

.quotes{display:grid;justify-items:center;text-align:center;margin-top:calc(var(--rhythm) * .6)}
.said{margin:0;display:grid;gap:1.1rem;justify-items:center}
.said blockquote{margin:0;font-family:var(--display);font-weight:300;font-size:var(--t-section,var(--f-section));line-height:1.14;letter-spacing:-.025em;max-width:26ch;text-wrap:balance}
.said figcaption{font-size:.95rem;color:var(--s-muted)}
.said + .said{margin-top:2rem}
.js-lap .said{grid-area:1/1;margin:0;opacity:0;transition:opacity .5s;align-self:start}
.js-lap .said.on{opacity:1}

/* the three steps are a toggle (David 24 Sep): one circle, and out of it a lozenge stretches to the second step, then a
   longer one to the third, each a shade lighter, so the reader goes 1, 2, 3. The page's own script builds it as it scrolls
   into view; with no script (the editor) or with reduced motion it is simply built */
.steps{position:relative;display:grid;grid-template-columns:32fr 35fr 33fr;aspect-ratio:1/.32;margin-top:var(--rhythm)}
.sh{position:absolute;left:0;top:0;height:100%;border-radius:999px;display:block}
.sh1{width:32%;background:#C2C1B8;z-index:3}
.sh2{width:67%;background:#CFCEC6;z-index:2}
.sh3{width:100%;background:#D8D7D0;z-index:1}
.step{position:relative;z-index:4;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;text-align:left;padding:0 1.5rem 0 17%;min-width:0}
.step.s2,.step.s3{padding-left:6%}
.step .num{font-size:.8rem;line-height:1;color:var(--ink)}
.step h3{font-family:var(--display);font-weight:400;font-size:1.35rem;line-height:1.2;letter-spacing:-.01em;margin:.15rem 0 1.1rem}
.step .say{font-size:.82rem;line-height:1.65;color:var(--ink);max-width:19rem}
.js-steps .sh2{width:var(--w2,67%)}
.js-steps .sh3{width:var(--w3,100%)}
/* the step being read is full strength; the ones already read step back; the ones still to come wait */
.js-steps .step{opacity:var(--o,1);transition:opacity .3s}

/* the four businesses: grey until the pointer is on one, then it wears that brand */
.studies{padding-bottom:var(--rhythm)}
.close h2{font-family:var(--display);font-weight:300;font-size:var(--t-section,var(--f-section));line-height:1.12;letter-spacing:-.025em;text-wrap:balance}
.tiles{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:.7rem}
.tile{display:grid;place-content:center;justify-items:center;gap:.3rem;min-height:7.5rem;border-radius:999px;background:var(--stone);color:var(--ink);text-align:center;padding:1rem 1.6rem;transition:background .3s,color .3s}
.tile .t-name{font-family:var(--display);font-size:1.35rem;font-weight:500;letter-spacing:-.01em;line-height:1.1}
.tile .t-kind{font-size:.72rem;opacity:.7}
.tile:hover,.tile:focus-visible{background:var(--b-bg);color:var(--b-fg)}

/* the pointer is the Alto dot (David 24 Sep); only where there is a mouse, never on touch */
.dotcursor{position:fixed;left:0;top:0;width:14px;height:14px;margin:-7px 0 0 -7px;border-radius:50%;background:var(--blue);pointer-events:none;z-index:1000;opacity:0;transition:width .2s,height .2s,margin .2s,opacity .2s}
.dotcursor.on{opacity:1}
.dotcursor.big{width:38px;height:38px;margin:-19px 0 0 -19px;opacity:.35}
@media (hover:hover) and (pointer:fine){html.js-dot,html.js-dot *{cursor:none!important}html.js-dot input,html.js-dot textarea{cursor:text!important}}

/* ---- the nine ideas JVM marked Build (24 Sep). Every one is switched on by the page's own script, so the editor
   (which runs none) shows the plain page ---- */
/* the dot rolls back across "We build the fix" to its place, and the words appear behind it */
.hero h1 .dot{position:relative;z-index:1}
.js-hero .hero h1 .l2 .dot{animation:heroroll 1.3s cubic-bezier(.65,0,.35,1) .3s both}
.js-hero .hero h1 .l2 > [data-edit]{animation:heroreveal 1.3s cubic-bezier(.65,0,.35,1) .3s both}
@keyframes heroroll{from{transform:translateX(var(--run,0))}to{transform:none}}
@keyframes heroreveal{from{clip-path:inset(0 0 0 100%)}to{clip-path:inset(0 0 0 0)}}
/* the pointer says what a press will do: gold over a field, the client's colour over a tile, an arrow over Let's talk */
.dotcursor{display:grid;place-items:center;color:#fff;font-size:15px;line-height:1}
.dotcursor .arr{opacity:0;transition:opacity .2s}
.dotcursor.gold{background:var(--yellow);width:22px;height:22px;margin:-11px 0 0 -11px;opacity:1}
.dotcursor.brand{background:var(--pc,var(--blue));width:22px;height:22px;margin:-11px 0 0 -11px;opacity:1}
.dotcursor.talk{width:46px;height:46px;margin:-23px 0 0 -23px;opacity:1}
.dotcursor.talk .arr{opacity:1}
/* three dots while a film arrives */
.lap-wait{position:absolute;inset:0;display:grid;grid-auto-flow:column;place-content:center;gap:.55rem;background:#111113;opacity:0;pointer-events:none;transition:opacity .25s;z-index:3}
.lap-scr.waiting .lap-wait{opacity:1}
.lap-wait i{width:.6rem;height:.6rem;border-radius:50%;background:var(--sky);animation:lapdots 1s infinite ease-in-out}
.lap-wait i:nth-child(2){animation-delay:.15s}.lap-wait i:nth-child(3){animation-delay:.3s}
@keyframes lapdots{0%,80%,100%{transform:scale(.6);opacity:.4}40%{transform:scale(1);opacity:1}}
/* the chosen tab fills gold for the length of its film */
.tab{position:relative;overflow:hidden}
.tab .fill{position:absolute;inset:0;background:var(--yellow);transform-origin:left;transform:scaleX(0);pointer-events:none}
.tab > [data-edit]{position:relative;z-index:1}
.js-lap .tab[aria-pressed="true"]{background:var(--stone)}
.js-lap .tab[aria-pressed="true"]:hover{background:#DAD9CD}
/* look around: the pointer on the screen pauses the film and the client's real site scrolls underneath */
.lap-site{position:absolute;inset:0;overflow-y:auto;overscroll-behavior:auto;scrollbar-width:none;background:#fff;opacity:0;pointer-events:none;transition:opacity .3s;z-index:2}
.lap-site::-webkit-scrollbar{display:none}
.lap-site img{display:block;width:100%;height:auto}
.lap-scr.looking .lap-site{opacity:1;pointer-events:auto}
.lap-look{position:absolute;left:50%;bottom:7%;transform:translateX(-50%);z-index:4;opacity:0;transition:opacity .3s;pointer-events:none}
.lap-look span{display:inline-flex;align-items:center;min-height:2rem;padding:0 1rem;border-radius:999px;background:rgba(17,17,19,.8);color:#fff;font-size:.75rem;font-weight:500;white-space:nowrap}
.lap-scr.looking .lap-look{opacity:1}
.lap-scr.looking.scrolled .lap-look{opacity:0}
/* a tile grows into its case study */
.grow{position:fixed;z-index:900;border-radius:999px;background:var(--b-bg);color:var(--b-fg);display:grid;place-items:center;pointer-events:none;transition:left .75s cubic-bezier(.65,0,.35,1),top .75s cubic-bezier(.65,0,.35,1),width .75s cubic-bezier(.65,0,.35,1),height .75s cubic-bezier(.65,0,.35,1),border-radius .75s cubic-bezier(.65,0,.35,1)}
.grow .gin{opacity:0;transition:opacity .3s .35s;font-family:var(--display);font-size:var(--t-section,var(--f-section));font-weight:300;letter-spacing:-.025em}
.grow.open .gin{opacity:1}
/* Let's talk: one question at a time, each stretching out as a lozenge */
.js-talk #talk-form .fld{display:none}
.js-talk #talk-form .fld.cur{display:grid;animation:talkstretch .7s cubic-bezier(.65,0,.35,1) both}
@keyframes talkstretch{from{clip-path:inset(0 72% 0 0 round 999px)}to{clip-path:inset(0 0 0 0 round 0)}}
.js-talk .fld .box{position:relative}
.js-talk .fld .box input,.js-talk .fld .box textarea{padding-right:3.6rem}
.js-talk .fld .next{position:absolute;right:.35rem;bottom:.35rem;width:2.6rem;height:2.6rem;border:0;border-radius:50%;background:var(--yellow);color:var(--ink);font-size:1.05rem;font-weight:600;display:grid;place-items:center}
.js-talk .fld .next:hover{background:var(--ink);color:var(--paper)}
.js-talk #talk-form > .act{display:none}
.talk-meta{display:flex;align-items:center;gap:.8rem;font-size:.85rem;min-height:1.4rem}
.talk-meta .pips{display:flex;gap:.3rem}
.talk-meta .pips i{width:.45rem;height:.45rem;border-radius:50%;background:currentColor;opacity:.3;transition:opacity .3s}
.talk-meta .pips i.on{opacity:1}
/* the quote types itself, the dot as its cursor, then the owner's name comes in */
.qcar{display:inline-block;width:.38em;height:.38em;border-radius:50%;background:var(--blue);margin-left:.1em;vertical-align:.1em}
.js-type .said figcaption{transition:opacity .5s}
.js-type .said.typing figcaption{opacity:0}
/* a quiet dot on the right edge says where you are */
.rail{position:fixed;right:12px;top:50%;height:38vh;width:2px;transform:translateY(-50%);background:rgba(33,33,38,.14);z-index:30;pointer-events:none}
.rail .pd{position:absolute;left:50%;top:0;width:10px;height:10px;margin:-5px 0 0 -5px;border-radius:50%;background:var(--blue)}
.rail .lb{position:absolute;right:14px;top:0;transform:translateY(-50%);white-space:nowrap;font-size:.7rem;font-weight:500;background:var(--ink);color:var(--paper);border-radius:999px;padding:.15rem .65rem;opacity:0;transition:opacity .3s}
.rail.show .lb{opacity:1}
@media (prefers-reduced-motion:reduce){.js-hero .hero h1 .l2 .dot,.js-hero .hero h1 .l2 > [data-edit],.js-talk #talk-form .fld.cur,.lap-wait i{animation:none}}


.workhead{padding-bottom:3.4rem}
.study{background:var(--s-bg);color:var(--s-fg);padding-top:4.4rem;padding-bottom:4.4rem;display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:2.4rem 4.4rem;align-items:center}
.photo{background:var(--s-quote);aspect-ratio:4/5;overflow:hidden}
.photo img{display:block;width:100%;height:100%;object-fit:cover}
.study .who{display:grid;gap:1.5rem;justify-items:start}
.study .sect{color:var(--s-muted)}
.study h3{font-family:var(--display);font-weight:350;font-size:var(--t-section,var(--f-section));line-height:.96;letter-spacing:-.046em;color:var(--s-accent)}
.what{color:var(--s-muted);max-width:46ch}
.study blockquote p,.d-quote blockquote p{font-family:var(--display);font-weight:350;font-size:var(--t-title,var(--f-title));line-height:1.04;letter-spacing:-.04em;text-wrap:balance;max-width:26ch}
.study cite,.d-quote cite{display:block;margin-top:.9rem;font-style:normal;font-size:.9rem;color:var(--s-muted)}
.see{display:inline-flex;align-items:center;min-height:var(--pill-h);border-radius:999px;padding:0 1.4rem;font-weight:500;color:var(--s-bg);background:var(--s-accent)}
.see:hover{background:var(--s-fg)}

.d-head{background:var(--s-bg);color:var(--s-fg);padding-top:2rem;padding-bottom:4.4rem}
.back{display:inline-flex;align-items:center;min-height:44px;font-size:.95rem;font-weight:500;color:var(--s-muted);margin-bottom:2.4rem}
.back::before{content:"";width:.5rem;height:.5rem;border-left:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg);margin-right:.7rem}
.back:hover{color:var(--s-fg)}
.d-grid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:2.4rem 4.4rem;align-items:end}
.d-copy{display:grid;gap:1.6rem;justify-items:start}
.d-copy .label{color:var(--s-muted)}
.d-copy h1{font-family:var(--display);font-weight:300;font-size:var(--t-display,var(--f-hero));line-height:.96;letter-spacing:-.046em;color:var(--s-accent);text-wrap:balance}
.d-head .photo{aspect-ratio:5/4}
.d-body{padding-top:var(--rhythm);padding-bottom:calc(var(--rhythm) - 3rem)}
.row{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:1rem 4.4rem;padding-bottom:3rem}
.row h4{font-family:var(--display);font-weight:350;font-size:var(--t-title,var(--f-title));line-height:1.02;letter-spacing:-.04em}
.row .cell{max-width:60ch}
.row li{position:relative;padding-left:1.4rem}
.row li + li{margin-top:.9rem}
.row li::before{content:"";position:absolute;left:0;top:.6em;width:.45rem;height:.45rem;background:var(--blue)}
.row ul.uses{display:flex;flex-wrap:wrap;gap:.5rem}
.row ul.uses li{padding:.55rem 1.1rem;margin:0;background:var(--tint);border-radius:999px}
.row ul.uses li::before{content:none}
.d-quote{background:var(--s-bg);color:var(--s-fg);padding-top:4.4rem;padding-bottom:4.4rem}
.d-quote blockquote p{font-size:var(--t-section,var(--f-section));line-height:.98;letter-spacing:-.046em;max-width:22ch}
.indu h3,.indu .d-copy h1{text-transform:uppercase;font-weight:500;letter-spacing:-.03em}
.mdr h3,.mdr .d-copy h1{font-weight:500;letter-spacing:-.02em}

.bgwrap{position:relative}
.bar.bgwrap{position:sticky}
.bgwrap > *{position:relative;z-index:1}
.bgwrap > img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.bgwrap > img.bg[src$="bg-none.svg"]{display:none}
.bgwrap > .shade{display:none}
.bgwrap > img.bg:not([src$="bg-none.svg"]) ~ .shade{display:block;position:absolute;inset:0;z-index:0;background:var(--s-bg);opacity:.55}
.bgmark{display:none}
.bgmark[data-edit$="background"]{color:var(--s-bg)}
.bgmark[data-edit$="ink"]{color:var(--s-fg)}

/* The carousel is switched on by the page's own script (class on <html>). With no script, as in the studio's
   editor preview, the studies simply stack, so every one stays visible and editable. */
.js-reel .reel{display:grid;grid-auto-flow:column;grid-auto-columns:100%;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;overscroll-behavior-x:contain}
.js-reel .reel::-webkit-scrollbar{display:none}
.js-reel .reel > .study{scroll-snap-align:start}
.reel-nav{display:flex;align-items:center;gap:.5rem;flex-wrap:wrap;padding-top:1.2rem;padding-bottom:1.2rem}
.reel-nav button{min-height:44px;min-width:44px;padding:0 1.1rem;border:0;border-radius:0;background:var(--tint);color:var(--ink);font-family:var(--sans);font-size:.95rem;font-weight:500}
.reel-nav button:hover{background:var(--ink);color:var(--paper)}
.reel-nav button[aria-current="true"]{background:var(--yellow);color:var(--ink)}
.reel-nav .arrow{padding:0;display:inline-grid;place-items:center}
.reel-nav .arrow::before{content:"";width:.55rem;height:.55rem;border-left:2px solid currentColor;border-bottom:2px solid currentColor;transform:translateX(.15rem) rotate(45deg)}
.reel-nav .arrow.next::before{transform:translateX(-.15rem) rotate(225deg)}
.reel-nav .gap{flex:1 1 1rem}
.media{min-width:0}
.d-grid.solo{grid-template-columns:minmax(0,1fr)}
.reelhero{display:none;position:relative;overflow:hidden;--s-bg:#000;--s-fg:#fff;background:var(--s-bg);color:var(--s-fg)}
.reelhero.on{display:block;height:100svh;min-height:28rem}
.reelhero.on .reel-url{display:none}
.reelhero iframe,.reelhero video{position:absolute;top:50%;left:50%;width:max(100%,177.78svh);height:max(100%,56.25vw);transform:translate(-50%,-50%);border:0;pointer-events:none;object-fit:cover}
.reelhero iframe{width:max(128%,228svh);height:max(128%,72vw)}
.reelhero.on::after{content:"";position:absolute;inset:0;background:linear-gradient(rgba(0,0,0,.5),rgba(0,0,0,0) 32%);pointer-events:none}
.reelhero.on > img.bg,.reelhero.on > .shade{z-index:0}
.reelhero.on iframe,.reelhero.on video{z-index:1}
.reel-dark-words .reelhero.on::after{display:none}
.has-reel .bar.bgwrap{position:fixed;top:0;left:0;right:0}
.has-reel .bar.over{background:transparent!important;color:var(--reel-fg,#fff)!important;--s-fg:var(--reel-fg,#fff);--s-muted:var(--reel-fg,#fff)}
.has-reel .bar.over > img.bg,.has-reel .bar.over > .shade{display:none!important}
.has-reel .bar.over .barlink{background:rgba(255,255,255,.16);color:var(--reel-fg,#fff)}
.reel-dark-words .has-reel .bar.over .barlink,.reel-dark-words.has-reel .bar.over .barlink{background:rgba(0,0,0,.08)}

.sp{--s-bg:#000000;--s-fg:#F5F7FA;--s-muted:#9FB3C4;--s-accent:#6CACE4;--s-quote:#15303B}
.indu{--s-bg:#BB29BB;--s-fg:#FFFFFF;--s-muted:#F6DCF6;--s-accent:#D1EE59;--s-quote:rgba(0,0,0,.2)}
.mond{--s-bg:#0A0A0A;--s-fg:#FAFAFA;--s-muted:#A3A3A3;--s-accent:#FF7A1A;--s-quote:#1C1C1C}
.mdr{--s-bg:#FFFFFF;--s-fg:#111111;--s-muted:#55554F;--s-accent:#111111;--s-quote:#F2F2EE}

.close{--s-bg:var(--blue);--s-fg:var(--blue-ink);--s-muted:var(--blue-ink);background:var(--s-bg);color:var(--s-fg);padding-top:var(--rhythm);padding-bottom:var(--rhythm);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:3rem 5rem;align-items:start}
.close .copy{display:grid;gap:1.8rem}
.close .sub{max-width:40ch}
form{display:grid;gap:1rem}
.fld{display:grid;gap:.45rem}
.fld label{font-size:var(--t-label);font-weight:500;text-transform:uppercase;letter-spacing:.15em}
.fld input,.fld textarea{font-family:var(--sans);font-size:max(16px,1rem);color:var(--ink);background:var(--panel);border:0;border-radius:999px;padding:.8rem 1.3rem;width:100%}
.fld textarea{min-height:8rem;resize:vertical;border-radius:1.4rem}
.close .act{justify-self:start;background:var(--s-fg);color:var(--s-bg)}
.close .act:hover{background:var(--yellow);color:var(--ink)}
.close :focus-visible{outline-color:var(--yellow)}
.sent{font-size:.95rem}
.footmark{width:54px;opacity:.45}
.footmark circle{fill:currentColor}
.foot-r{display:flex;flex-wrap:wrap;gap:.4rem 2rem;justify-content:flex-end}
.foot{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:1rem;padding-top:1.6rem;padding-bottom:1.6rem;font-size:.9rem;color:var(--s-muted)}

@media (max-width:900px){
  :root{--marg:1.4rem;--rhythm:4.6rem;--f-hero:2.9rem;--f-section:2.3rem;--f-title:1.7rem;--f-body:1.1rem;--t-label:.74rem}
  html{font-size:16px}
  .steps,.study,.close,.d-grid,.row,.hero{grid-template-columns:minmax(0,1fr)}
  .wm{padding-block:.6rem}
  .foot a{display:inline-block;padding-block:.6rem}
  .study{padding-top:3.2rem;padding-bottom:3.2rem}
  .photo{max-width:22rem}
  .reelhero.on{height:72svh}
  :root{--pill-h:2.75rem}
  .how-top{grid-template-columns:minmax(0,1fr);justify-items:center}
  .how-top > span:last-child{display:none}
  .how-top .pill{justify-self:center;order:2}
  .tabs{grid-template-columns:repeat(2,minmax(0,1fr));width:100%}
  .tab{padding:0 .8rem;white-space:normal;line-height:1.2}
  .steps{grid-template-columns:minmax(0,1fr);grid-template-rows:repeat(3,minmax(0,1fr));aspect-ratio:1/3;max-width:24rem;margin-left:auto;margin-right:auto}
  .sh{width:100%!important;border-radius:999px}
  .sh1{height:33.4%}.sh2{height:66.7%}.sh3{height:100%}
  .js-steps .sh2{height:var(--w2,66.7%)}
  .js-steps .sh3{height:var(--w3,100%)}
  .step,.step.s2,.step.s3{padding:0 16%;justify-content:center}
  .tiles{grid-template-columns:repeat(2,minmax(0,1fr))}
  .tile{min-height:6rem;border-radius:3rem;padding:1rem}
  .lap-lid{border-radius:.8rem .8rem .25rem .25rem}
  .lap-base{height:.7rem}
}
/* ---- the case study pages, on the landing page's rules (24 Sep): centred, one heading size, lozenges and circles,
   no squares. Each client's block keeps its own colours ---- */
.d-head{padding-top:1.9rem;padding-bottom:calc(var(--rhythm) * .8);display:grid;justify-items:center;text-align:center}
.d-top{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);align-items:center;gap:1rem;width:100%;margin-bottom:calc(var(--rhythm) * .7)}
.d-top .back{justify-self:start;margin:0;min-height:var(--pill-h);padding:0 1.3rem 0 1.1rem;border-radius:999px;font-size:.8rem;color:var(--s-fg);background:color-mix(in srgb,var(--s-fg) 10%,transparent);transition:background .2s,color .2s}
.d-top .back:hover{background:var(--yellow);color:var(--ink)}
.d-top .back::before{width:.4rem;height:.4rem;margin-right:.6rem}
.d-top .label{font-size:1rem;font-weight:400;text-transform:none;letter-spacing:0;color:var(--s-fg)}
.d-copy{display:grid;justify-items:center;gap:0}
.d-copy h1{font-weight:300;font-size:var(--t-section,var(--f-section));line-height:1.14;letter-spacing:-.025em}
.d-copy .what{margin-top:2.2rem;color:var(--s-muted);max-width:52ch;line-height:1.6;text-wrap:balance}
.indu .d-copy h1{letter-spacing:-.01em}
.mdr .d-copy h1{font-weight:400}
/* the film runs the full width of the page's margins, the same edges as the story rows under it (JVM 24 Sep) */
.d-head .media{width:100%;margin-top:calc(var(--rhythm) * .7)}
.d-head .photo{aspect-ratio:16/10;border-radius:1.6rem;max-width:none}
.d-body{padding-top:calc(var(--rhythm) * .8)}
.row{border-top:1px solid color-mix(in srgb,var(--s-fg) 14%,transparent);padding-top:2.2rem;padding-bottom:2.4rem;gap:1rem 4rem}
.row h4{font-weight:400;font-size:1.35rem;line-height:1.2;letter-spacing:-.01em}
.row .cell{color:var(--s-fg)}
.row li::before{width:.5rem;height:.5rem;top:.55em;border-radius:50%;background:var(--sky)}
.d-quote{text-align:center;display:grid;justify-items:center;padding-top:calc(var(--rhythm) * .9);padding-bottom:calc(var(--rhythm) * .9)}
.d-quote blockquote{display:grid;justify-items:center}
.d-quote blockquote p{font-weight:300;font-size:var(--t-section,var(--f-section));line-height:1.14;letter-spacing:-.025em;max-width:24ch}
.d-quote cite{margin-top:1.1rem;font-size:.95rem}
.detail + .studies{padding-top:var(--rhythm)}
.tile[aria-current="page"]{background:var(--b-bg);color:var(--b-fg)}
@media (max-width:900px){.d-top{grid-template-columns:minmax(0,1fr);justify-items:center}.d-top > span:last-child{display:none}.d-top .back{justify-self:center;order:2}}
/* a client whose real mark we hold shows it in place of the typed name; the name stays in the page for search and the editor */
.d-logo{display:inline-flex;align-items:center;gap:.32em;font-size:var(--t-section,var(--f-section));color:var(--s-fg);line-height:1}
.d-logo svg{display:block;height:1em;width:auto;flex:none}
.d-logo.lg-word svg{height:1.15em}
.lg-name{font-size:.62em;white-space:nowrap}
.lg-mdr{font-weight:500;letter-spacing:.06em}
.lg-sp{font-weight:600;letter-spacing:-.02em}
.lg-sp b{font-weight:inherit;color:#6CACE4}
.lg-mond{font-weight:300;letter-spacing:.3em;margin-right:-.3em}
.photo.has-film{position:relative;background:#000}
.photo.has-film video,.photo.has-film iframe{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border:0;display:block}
.d-copy h1.named{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.lap-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);z-index:5;border:0;border-radius:999px;min-height:var(--pill-h);padding:0 1.4rem;background:var(--ink);color:var(--paper);font-family:var(--sans);font-size:.85rem;font-weight:500}
.lap-play:hover{background:var(--yellow);color:var(--ink)}
/* phones (24 Sep pass): the scroll dot keeps quiet, the footer stacks, nothing reads under 12.5px */
@media (max-width:900px){
  .rail .lb{display:none}
  .rail{right:6px}
  .tile .t-kind,.fld label,.talk-meta,.d-top .back,.tab{font-size:max(12.5px,.8rem)}
}
@media (max-width:520px){
  .foot{flex-direction:column;align-items:flex-start;gap:.6rem}
  .foot-r{flex-direction:column;align-items:flex-start;gap:0}
}
/* the top bar's How we work lands on the three steps, clear of the sticky bar (JVM 24 Sep) */
#steps,#faq{scroll-margin-top:calc(var(--pill-h) + 4.5rem)}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
/* the closing band's quiet way down to the questions, for someone not ready to write yet */
.to-faq{justify-self:start;font-weight:500;text-decoration:underline;text-decoration-color:var(--yellow);text-decoration-thickness:2px;text-underline-offset:.3em;min-height:44px;display:inline-flex;align-items:center}
.to-faq:hover{text-decoration-color:currentColor}
.faq{padding-top:calc(var(--rhythm) * .6)}
/* Questions (JVM 25 Sep, design B): full-width stone lozenges, sky dot level with the question's first line; with no
   script (the editor) every answer shows so each stays editable; the page script opens one at a time */
.faq{padding-bottom:var(--rhythm)}
.faq .how-top h2{font-family:var(--sans);font-size:1rem;font-weight:400;letter-spacing:0;line-height:1.3;margin:0;text-align:center}
.faq-list{display:grid;gap:.7rem;align-content:start}
.fq{background:var(--stone);border-radius:999px}
.fq.open{border-radius:1.6rem}
.fq-q{display:flex;align-items:flex-start;gap:1rem;width:100%;min-height:calc(var(--pill-h) + 1.2rem);padding:calc((var(--pill-h) + 1.2rem - 1.4em) / 2) 1.6rem;border:0;background:none;color:var(--ink);font-family:var(--sans);font-size:var(--t-body,var(--f-body));font-weight:500;line-height:1.4;text-align:left}
.fq-q > [data-edit]{text-wrap:balance}
.fq-dot{margin-top:calc((1.4em - .7rem) / 2);width:.7rem;height:.7rem;border-radius:50%;background:var(--sky);flex:none;transition:transform .2s}
.fq.open .fq-dot{transform:scale(1.6)}
.fq-a{padding:0 1.6rem 1.5rem calc(1.6rem + 1.7rem);max-width:calc(62ch + 3.3rem)}
/* one answer open at a time; it slides open and shut instead of jumping (JVM 25 Sep) */
.js-faq .fq-body{display:grid;grid-template-rows:0fr;transition:grid-template-rows .35s cubic-bezier(.65,0,.35,1)}
.js-faq .fq.open .fq-body{grid-template-rows:1fr}
.js-faq .fq-in{min-height:0;overflow:hidden}
.js-faq .fq:not(.open) .fq-a{visibility:hidden;transition:visibility 0s .35s}
.fq{transition:border-radius .35s}
@media (prefers-reduced-motion:reduce){.js-faq .fq-body,.fq{transition:none}.js-faq .fq:not(.open) .fq-a{transition:none}}
@media (prefers-reduced-motion:reduce){.fq-dot{transition:none}}
@media (max-width:900px){.faq .how-top{grid-template-columns:minmax(0,1fr);justify-items:center}.faq .how-top > span{display:none}}
/* David, 25 Sep: the three steps' titles set like the quotes (display, light, section size), and every case study's
   top and quote band on one charcoal so the client's own black film keeps a frame; indu keeps its magenta */
.step h3{font-family:var(--display);font-weight:300;font-size:var(--t-section,var(--f-section));line-height:1.1;letter-spacing:-.025em}
.detail:is(.mdr,.sp,.mond) :is(.d-head,.d-quote){--s-bg:#2A2A2D;--s-fg:#F7F7F0;--s-muted:#B4B4AD}
.detail.mdr :is(.d-head,.d-quote){--s-accent:#F7F7F0}
/* JVM 25 Sep: every pill's hover is the case studies' charcoal with paper words, in place of gold, blue and brand colours */
:root{--charcoal:#2A2A2D}
.act:hover,.pill:hover,.barlink:hover,.tab:hover,.tile:hover,.tile:focus-visible,.close .act:hover,.d-top .back:hover,.lap-play:hover,.js-lap .tab[aria-pressed="true"]:hover{background:var(--charcoal);color:var(--paper)}
.tile:hover *,.tile:focus-visible *{color:inherit}