Capu Life

Capu Life is Gabriela Galeano's practice. She is a psychologist, and she meets people one to one, online. People come to her with a loss, a decision that keeps coming back, or a move to another country and the question of where they belong.

• A practice like this is chosen on trust, and a page built from a template sounds like everyone else's.
• Her words are the work. They had to appear exactly as she wrote them, in Spanish and in English.
• She wanted her own web address and her own look, without having to learn how to build a website.
• People needed one simple way to reach her, with nothing to sign up for first.

We started from her writing. Gabriela had already said what the practice is, in her own words, so the job was to give those words room: a page that moves at the pace she works at, with her photographs and nothing added.

Her page runs on her own web address, capu.life, in her colours. A visitor reads it in Spanish or English, hears her tell her own story in a short film, and writes to her on WhatsApp Business in one press.

People write to her directly and she takes it from there. When she rewrites a paragraph, the page follows her text word for word.

Scheduling comes next. A first meeting will be booked from her page and held on Zoom, with the time and the link sent to both of them.

• Her website, on her own web address
• Spanish and English
• Her story on film
• WhatsApp Business, straight to her
• Scheduling for first meetings, on Zoom

• Her words. Not one line on her page was written by us.
• Her web address and her name.
• The people who write to her. They reach her, not us.
• Her fee. She agrees it with each person herself.