MDRNST

MDRNST is David Malone's design studio. Clients come to him for his eye: identities, print and websites. The design is the part they pay for, and it is the part that never changes.

• Every site was made twice: once by David as a design, then again by a developer.
• Clients gave the same feedback twice, first on a PDF and later on the built site, when changing anything cost developer time.
• David carried every message between his client and the developer.
• Small changes waited, because each one was a request to somebody else.

We started from one assumption of David's that turned out to be wrong: that a design has to be rebuilt to become a website. The picture was a studio of his own where the design becomes the site, and his client gives feedback once, on the real thing.

The design goes into the MDRNST studio and comes out as the real site, matched to his design and measured against it. His client opens one link and writes notes on the page itself, pinned to what they are looking at. Every client's site is kept apart from every other.

David changes the words, pictures, type and colour himself and publishes when he is happy. The site his client approves is the site that goes live. The first one went from design to approved in three days.

• A studio under his own name
• One web address per client site
• Feedback written on the site itself
• His own editing and publishing
• Each client kept apart from the others

• His clients, and their names, which appear nowhere.
• His design. It is matched, never reinterpreted.
• His name on the work, not ours.
• His invoice. He charges for his eye, as he always has.